Less than three months ago the North American Climate Summit, held right here in the Windy City, brought together mayors, civic leaders, and businesses from across the U.S., Canada and Mexico to sign a charter pledging to reduce greenhouse emissions and address the impact cities have on climate change. But despite the overwhelming support, some of the most important players living at the forefront of innovation, strategy, storytelling and creative thinking were missing from the table. Advertising and PR agencies. These are the professionals who determine what and when we buy, and much of what we believe. Their job is to tell stories, deliver on the most powerful ideas and campaigns that in turn change our behavior and perception of not just brands, but of society as a whole.Read More
Knowledge is power, especially when it comes to creating a successful ad campaign. Ideas, trends, insights, data. Keep your finger on the pulse of everything with this curated list of industry blogs.Read More
If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now. But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.Read More
It seems hard to believe that most advertisers once flocked to TV and newspaper. Advancements in technology offer unparalleled possibilities for targeting and engaging audiences, irrevocably altering the media landscape and consumer behavior. The digital marketing revolution affects everything from how content is created to audience expectations, and experiential advertising stands at the forefront. Consumers, who see more than 5,000 advertisements in a single day, are looking to connect less directly with products and more directly with one another through meaningful brand experiences.
Here are some of the top trends we anticipate having the most impact on advertising in 2018:Read More
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.Read More