Experiential Art & Advertising: How blurry is the line that separates them?

Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary.  It was only a matter of time before the advertising industry jumped on board.  “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign.  For art purists, that may be an uncomfortable line of thought.  For agency executives, it’s a line of thought that works.  

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You Are What You Wear: MoMA Taps the Museum-Going Public as the Subject of Its Latest Show

Real-time art merges with historical archive in Emily Spivack’s An archive of everything worn to MoMA from November 1, 2017, to January 28, 2018 at the Museum of Modern Art in New York.  Asking museum-goers to text a list of what they or someone around them is wearing at the time of their visit, Spivack projects the descriptions in various locations throughout the museum. Once completed, the project will capture “an impression of a specific period of time at the Museum through vernacular descriptions of clothed bodies.” In essence, Spivack achieves exactly what a painting might do—seizing a specific, self-contained moment, recording it for posterity.

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#MeToo: A Q&A on Women in Leadership with Curmudgeon Group Founder Josie Davis

At a time when the Twitter hashtag #metoo has officially become a thing — and hopes for serious change along with it — we thought it was time to ask our own Josie Elizabeth Davis, Curmudgeon Group’s founder and Chief Creative Officer, for her take on being an entrepreneur/woman/risk-taker/go-getter at the frontlines of experiential marketing, creative production, PR and advertising.

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Times Of Transformation: Art Imitates Life As Gender Is Redefined

In what might be the most significant attempt by a major museum to tackle the subject of gender fluidity in contemporary art, Trigger:  Gender as a Tool and a Weapon opened last month on September 27th at the New Museum.  The exhibition gives voice to over 40 intergenerational and multi-disciplinary artists investigating “gender’s place in contemporary art and culture at a moment of political upheaval and renewed culture wars.”  The collective work explores “gender beyond the binary to usher in more fluid and inclusive expressions of identity.”

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(Re)Branding Patriotism: When Sports and Politics Collide

Given the outrageous Trump tweets after NFL football player Colin Kaepernick kneeled during the National Anthem, you would think this is the first time sports and politics (or sports and race, for that matter) have intersected. Not by a long shot.

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