The Virtual Revolution Goes Mobile

If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now.  But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.  

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2018 Advertising Trends: Reaching Audiences Here, There, and Everywhere

It seems hard to believe that most advertisers once flocked to TV and newspaper. Advancements in technology offer unparalleled possibilities for targeting and engaging audiences, irrevocably altering the media landscape and consumer behavior.  The digital marketing revolution affects everything from how content is created to audience expectations, and experiential advertising stands at the forefront. Consumers, who see more than 5,000 advertisements in a single day, are looking to connect less directly with products and more directly with one another through meaningful brand experiences.  

Here are some of the top trends we anticipate having the most impact on advertising in 2018:  

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4 Top Trends in Experiential Marketing from 2017

As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.  

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The Art of Stealing: Flattery or Fraud?

“Good artists copy, great artists steal,” Pablo Picasso famously stated.  A great quote, but when it comes to great art, where does the line fall between copying, reimagining, and stealing?  Basically the same thing, right?  Whether a subtle nod to an artists’ muse or the more outspoken and obvious repurposing of creative content, the undertone of flattery is inherent.  While “copying” may force artists, audiences and historians to question the validity or originality of a piece of work, it is an equal display of admiration and respect.  

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Women, Production, and an Age of Reckoning

Working together is more powerful than working alone, and that particularly holds true for women who work behind the scenes in critical yet often unrecognized roles in advertising, music, film, live performance, and broadcast media.  

That’s just one reason why our team here at Curmudgeon Group recently launched Scope, a wide-ranging conversation focusing on the most visionary and emerging female producers of today. As a women-owned creative agency, we are in the unique position of being able to cultivate a community of veteran producers, creative leaders, and industry newcomers to alter and diversify the landscape, along with shifting attitudes and expectations.  

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