From Norman Rockwell and Kellogg’s Cornflakes to Kitchen Aid and Salvador Dalí, advertising has looked to the art world for inspiration around branded content and concept design for decades past. But for many of us who live between the fold, the question of whether advertising itself truly qualifies as an artform is open for debate.
Ten years in the making, the Louvre Abu Dhabi is scheduled to open its monumental doors this fall. But such exciting news is not without shadows.
The 260,000-square-foot modern structure, with its iconic dome hovering over scorching desert sands, is located in the Saadiyat Island Cultural District as part of a $27 billion complex, complete with the Guggenheim Abu Dhabi and the Zayed National Museum.
Last year YouTube unveiled the 6-second mobile ad, described by YouTube as “little haikus of video ads.” Shortening attention spans, the consumption of media on handheld devices, and an expectation for content-on-demand has brought us here. While brevity points to the future of advertising, it’s fair to ask whether six seconds is enough time for truly meaningful content, or just enough time for entertaining content. It seems that more and more, media companies are betting on both, or at least the probability that advertisers and consumers will see it that way.