You can be forgiven for not knowing where exactly the U.S. stands on foreign trade on the day-to-day, with talk of everything from trade wars to truces. Yet the shifting economic climate poses a significant challenge to industries trying to market themselves at home and abroad - along with the creative agencies who support them.Read More
If advertisers understood the importance of social media before, the protest marches and unprecedented string of teacher strikes provide even more confirmation of digital media’s critical role — when used well — in engaging an audience and shaping public discourse from the grassroots up. K-12 education is a particularly tricky industry for advertisers. It’s one of the two largest industries in the US - comparable with healthcare - accounting for 7.2% of the nations GDP and the largest employer in every state, but spends only a fraction on advertising compared to other industries, according to Forbes.
An estimated two billion people use Facebook each month, and millions of businesses rely on its apps and services to reach them — from Facebook Pages and Messenger to its Audience Network, brand awareness tools like Facebook Live, and acquisitions like WhatsApp, Oculus VR and Instagram.
The question of the moment: Will things change in the wake of the Cambridge Analytica data breach and Facebook CEO Mark Zuckerberg’s less-than-forthcoming testimony before Congress about user (and non-user) personal data, privacy, and the social network’s role in Russian interference in the 2016 presidential election?
Not overnight, it seems.Read More
What does it take to be a woman at the helm of advertising? What role does gender play in the leadership and growth of creative agencies? I recently set out to answer these questions along with Katy Osborn, doc filmmaker and co-founder of Amelia Street Studio, in our first ever Facebook Live.Read More