Disaster Advertising Doesn’t Have To Be A Disaster

As Hurricane Harvey wreaks mayhem in the Gulf, and Irma surges over the Atlantic coast, the idea of marketing your business to hundreds of thousands of consumers in affected areas may seem appealing.  It’s entrepreneurship 101:  Problems create opportunities, right?   Wrong.

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Touch, Snap, Post: Becoming an Arts Media Darling in the Social Media Age

Art museums have a love affair with social media. In an era of selfies, hashtags, fleeting attention spans, digital dexterity and post/share/comment obsession, museums look more and more frequently to their social media managers as branded content gurus and media love gods.  Here are a few of the easily implemented initiatives major museums have tested and approved.

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Artificial Intelligence: Your Creative Partner or Replacement?

Stanky Bean anyone?  Maybe a touch of Turdly?  That’s what you get when you ask artificial intelligence to get creative. Research scientist and neural network expert Janelle Shane put AI to the test by training a neural network to create new paint colors.

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360 Degrees of Engagement

With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.

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